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the two-volume Primal Arts (2005–06)
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Set in sumptuous and opulently Baroque interiors
having written more than twenty books on wine
such as Dior
George Lois: The Big Idea "rubber" the two-volume Primal Arts (2005–06)George Lois is advertising's most famous art director, the original "Mr. Big Idea." Time magazine called Lois, "a media renaissance man an iconoclastic genius a legendary advertising guru." He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Indeed, most astute media critics recognize Lois as a pioneering avant garde
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