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Written in a student-friendly style
or an insurance company
Edition: 12
ISBN: 9781118805602
designed to equip students with a sound understanding of the frameworks that govern organizations
Advertising Creative: Strategy, Copy, and Design College_Engineering & Architecture Written in a student-friendly styleOverview Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award winning experts in creative advertising, this new edition offers real world insights on cutting edge topics, including global, social media, business to business, in house, and small agency advertising. In the new edition, authors
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