B Brand. Balance. #53 Muji ecology with interviews and reflections between

with interviews and reflections between Shafran and his peers threaded throughout

curators and theorists demonstrate approaches that curatorially insist on building other relations between human and non-human archival participants

we are presented with a sum doubling the number on the page before it: 1+1 = 2

This is the book accompanying this exhibition

2016 erstmals erschienenen und rasch zum Klassiker der Spielplatz-Forschung gewordenen Buches bringt den damaligen Ideenreichtum zurück

B Brand. Balance. #53 Muji ecology with interviews and reflections betweenIntended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means no brand quality goods. Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.