Berkley Gulp! Alive!® Minnow Assortment Put the bait back in

Put the bait back in the bucket to recharge its effectiveness

Renowned world wide for our classic click check reels

and all-important fish fighting power when you need it most

Designed with the inshore angler in mind

Inspired by the Revo® and Zenon™ series of spinning reels

Berkley Gulp! Alive!® Minnow Assortment Put the bait back inGulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore try Gulp! Alive! and fish the revolution.